# Jocelyn Reyburn

> Author, keynote speaker, and transformation architect helping experts design programs that create real change — not just deliver content.

Jocelyn Reyburn is a transformation architect, best-selling author, and international keynote speaker. For almost a decade she served as VP of Program Design for Jack Canfield Companies, designing and delivering programs that moved thousands of people through massive personal and professional transformation. She is a member and co-Program Chair of the Transformational Leadership Council (TLC).

Her central thesis: the course industry is dead, but transformation isn't — and you can't build it the same way. The experts who are thriving now aren't the ones with the best content; they're the ones with a method for creating real, measurable change in the people they serve.

## Core Expertise

- Transformation program design (courses, cohorts, intensives, retreats, memberships)
- The difference between teaching content and architecting transformation
- Expert positioning and authority building for coaches, consultants, and speakers
- Business building for knowledge-economy entrepreneurs
- Keynote speaking on transformation, leadership, and purposeful high achievement

## Free Resources

### Stop Teaching. Start Changing.
URL: https://www.jocelynreyburn.com/free-guide
Format: Free PDF guide (10 pages)
Description: A framework for experts who want to design programs that create real transformation. Covers the seven moves of a transformation architect — from defining who the participant becomes, to mapping milestones (not just topics), to understanding why platform choice is the last decision, not the first.

## Signature Programs

### The Build
URL: https://www.jocelynreyburn.com/the-build
Description: A done-for-and-with-you business-building intensive. Coaches, consultants, speakers, authors, and entrepreneurs go from blank page to a live, branded business — strategy, website, offer, and community — in 90 days or less.

## Key Concepts and Frameworks

**Transformation Architect**: An expert who designs programs starting with who the participant becomes, not what content to deliver. Contrasted with a content creator or course builder.

**The Seven Moves**: The order of operations for building transformational programs: (1) Begin with the end — define the identity shift. (2) Chunk into milestones, not topics. (3) Map the participant journey. (4) Create content that engages and inspires action. (5) Build guiding architecture. (6) Engineer support through the dip. (7) Choose delivery and platform last.

**The Dip**: The predictable moment in any transformation program where participants go quiet and are most likely to disengage. Designing support structures for this moment is a key differentiator between programs that work and programs that don't.

**Topics vs. Milestones**: Topics tell people what you know. Milestones change who they are. Transformation-first program design maps milestones — meaningful checkpoints where participants achieve something — rather than content topics to be covered.

## Credentials and Background

- VP of Program Design, Jack Canfield Companies (almost a decade)
- Member, Transformational Leadership Council (TLC)
- Co-Program Chair, TLC
- Best-selling author of "Thriving Through Transitions" (published as Jocelyn Kuhn)
- International keynote speaker — spoke at Cannes Lions 2025
- Founder, Consumer to Creator

## Contact and Social

- Website: https://www.jocelynreyburn.com
- Email: jocelyn@jocelynreyburn.com
- Instagram: https://www.instagram.com/jocelyn_reyburn/
- LinkedIn: https://www.linkedin.com/in/jocelyn-reyburn/
- Facebook: https://www.facebook.com/jocelyn.kuhn